You pay by the size of your care team — never per client, never per office seat. Every band includes the entire platform: rota, live monitoring, eMAR, timesheets, holidays, incidents, the compliance Matrix, branded exports, the Care Map, messages, the carer app and the family app.
"Carers" means active carers — the people who actually worked that month. Profiles you keep for records, and staff who have left, cost you nothing. Your band is checked at renewal, never mid-contract and never as a surprise invoice.
The band you sit in changes the price, never the product. A fifteen-carer agency runs exactly the same software as a two-hundred-carer provider — every module, both apps, every export.
The platform is complete without it. Add Carelo AI and you get an assistant scoped to your own company's live data — helping place the rota, answering questions from your real records and drafting your paperwork. It follows the same active-carer band as your plan.
All prices exclude VAT · the 25% yearly discount applies to the add-on too · See what Carelo AI actually does
Your own AI allowance, sized to your plan — never a shared pool with other agencies.
ChatGPT-style limits with a usage bar in the app, early warnings, and a polite pause instead of a bill.
Scoped to your company's own records. It cannot see another company's data, and nobody can see yours.
Frontier-quality intelligence for every customer — no cheaper model quietly swapped in behind the scenes.
A typical 35-carer, 80-client agency, priced for a full year. Carelo figures use the Up-To-50 band with the 25% yearly discount.
| Per Year | Carelo | Carelo + AI | Typical Incumbent* |
|---|---|---|---|
| Yearly cost with yearly billing | £1,071 | £1,782 | £2,500+ |
| Unlimited service users | Included | Included | Billed per client |
| Unlimited named office logins | Included | Included | Per seat |
| Family app | Included | Included | Extra, or none |
| Compliance Matrix & branded exports | Included | Included | Higher tier |
| AI scoped to your own data | Optional | Included | Not offered |
| Migration and setup | Free | Free | Setup fees |
*Illustrative, based on published entry pricing of leading UK care platforms, 2026. Entry pricing elsewhere commonly starts around £250 per month before per-client charges; individual quotes vary.
Everything we would tell you on a call, written down instead.
No — every price on this page excludes VAT, and VAT is shown clearly at checkout. We publish the ex-VAT figure because that is the number providers compare and budget with.
Base prices are kept deliberately low precisely because many care providers cannot reclaim VAT, so the gross figure matters more here than in most industries.
An active carer is someone who actually had work in the month — a carer with visits assigned to them. That is the only thing your band is measured on.
Profiles you keep for record-keeping, staff on long-term leave with no assigned work, and carers who have left all count as nothing. Office staff, managers and administrators are never counted at all, because office logins are unlimited on every plan. The number is visible inside your own Carelo, so there is nothing to argue about.
Never. Service users are unlimited on every plan, and named office logins are unlimited on every plan. Take on twenty new clients this quarter and your Carelo bill does not move.
We price by carer team size because that is what genuinely grows when an agency grows — and because per-client billing quietly punishes providers for taking on the people who need care.
Pay for twelve months upfront and the price drops by a quarter. The Up-To-30 band, for example, falls from £1,068 a year to £801 — a saving of £267, ex-VAT.
It is not a trial, a loss-leader or an introductory rate that snaps back at renewal. It is simply a better price for an annual commitment, and the same 25% applies to the Carelo AI add-on.
Your band is reviewed at renewal — never mid-contract, and never as a surprise mid-month invoice. If your active-carer count has moved into the next band, you move up with notice and a clear explanation of the figure.
It works the other way too. If your team shrinks, you move down a band at renewal. And your service users stay unlimited whichever band you are in.
None. Migration is free — from Nourish, Birdie, another platform, or from spreadsheets and paper. We bring your service users, carers, schedules and records across and verify them side by side with you before go-live.
There is no setup fee, no onboarding fee and no charge for training your team. See Migrate to Carelo for how the move works.
Monthly plans can be cancelled at any time and simply run to the end of the period you have paid for. There is no exit fee and no notice trap.
Your records remain yours throughout. Every module exports to branded Word, Excel and PDF files, so you can take a complete, inspection-grade copy of your care records with you whenever you want one — not just on the way out.
Yes to both. The AI add-on can be switched on in any month and switched off in any month, and nothing else about your Carelo changes either way.
Usage comes with a per-company budget and a visible allowance bar, with warnings well before the limit and a polite pause rather than an unexpected invoice. See Carelo AI for the detail.
Yes — on every plan, at no extra cost, for every family you choose to invite. It is the same app the carers use with a different door: each family sees one person's care and nothing else.
We do not charge for it because families seeing the care actually happen is one of the strongest things a provider can offer, and pricing it per family would guarantee it never gets used.
Twenty minutes on your own kind of week — your rota, your compliance desks, your exports. No sales script, no pressure, and the price you have just read is the price you get.